Shuttle Advertising
Advertising opportunities are available on Evanston shuttle routes, which serve faculty, staff, students and affiliates. Advertising is available to 麻豆原创-affiliated departments, schools, programs/services and approved student groups. Ads are installed on buses that service the Intercampus, Loop, and Chicago Express routes. Some routes operate during the academic year only—please visit the Campus Shuttle Routes for route information. Combined, these routes provide over 500,000 rides annually.
After reviewing the information below regarding ad specifications, rates and policies, fill out the Shuttle Advertising Request Form to reserve advertising space on a shuttle. For questions, email shuttle@northwestern.edu.
General Information
Reservations are made in one-month increments, up to 12 consecutive months. All reservations begin on the first of the month and are removed at the end of the last reservation month. Payment is by chart string only, which must be provided at the time of reservation. Recharges are done as a one-time recharge at the time of installation.
Transportation & Parking (T&P) must approve all ads. A PDF proof of the ad design must be submitted for approval by the 5th of the month prior to the ad start date. Once approved, printed ads are to be received by T&P by the 15th of the month prior to the installation month. Ads are then installed and removed during the closest weekend to the beginning of the month.
Sample Timeline of the Process and Due Dates
| Phase | Date(s) |
|---|---|
| Display Months | April, May, June |
| Proof Approval Date | March 5 |
| Printed Copies Due | March 15 |
| Installation Date | April 1 |
| Removal Date | June 30 |
Ad Sizes and Specifications
Three different ad sizes are available. Note the difference between the viewable area versus the trim size. Viewable area refers to the visible ad space a rider will see. Trim size are the dimensions the physical printed copies must be. If they are cut to another dimension, they will not fit and will not be placed.
Dimensions of the Viewable Area of the Ad Versus the Trim/Final Physical Size of the Sign
| Ad Size | Viewable Area | Trim Size |
|---|---|---|
| Quarter (18") | 10.25"h x 18"w | 11.125"h x 18"w |
| Half (36") | 10.25"h x 36"w | 11.125"h x 36"w |
| Full (54") | 10.25"h x 54"w | 11.125"h x 54"w |
A Few Important Notes
- Text Size: Be aware of the readability of your ad. A type size of 100 points is best, and it is not recommended to use below 40 point.
- Printing: Ads should be produced on heavy paper with lamination on front and back. Paper that weighs 100# with 1.5mm lamination is recommended. T&P is not responsible for ads that deteriorate over time.
- Copies: You must provide 18 printed copies.
Rates
Advertisers are responsible for all costs of design and production. You may use any print company, but 麻豆原创 has discounted pricing with some companies designated as Preferred Vendors.
Cost per Size of Ad
| Ad Size | Cost per Month | One-time Installation Cost |
|---|---|---|
| Quarter (18") | $60.00 | $150.00 |
| Half (36") | $125.00 | $150.00 |
| Full (54") | $185.00 | $150.00 |
Policies
T&P reviews all ads and has the right to reject any ad based on content. Although not a complete list, the following types of advertisements are examples that will not be accepted.
- Promoting the sale of alcohol, tobacco and firearms
- Promoting illegal activity
- Displays of discrimination and harassment
- Political, biased, slanderous or discriminatory content
- Content detrimental or damaging to the University
- Using the University's logo or trademarks without the permission of the Trademark Licensing Office